BMW MC Klubben

First Ride: A Motorcycle Film

Do you remember the first time you rode a motorcycle? Your first bike? It was a magical moment, a lifetime memory.

Kids today are not discovering motorcycles at the rate their parents and grandparents did. The motorcycle industry needs new riders. The dealerships need more youth coming in their doors and the local race tracks need more kids signing up to compete.

When the AMA Motorcycle Hall of Fame asked for a video to kick off the Class of 2018 ceremony, I pitched a concept that aimed to inspire a future hall of famer rather than celebrate the present inductees

"First Ride" is an imagination acted out, about one boy discovering motorcycles, one child who's life is forever changed.